M.C. Hammer

Stanley Kirk Burrell (born March 30, 1962), better known by his stage name M.C. Hammer, is an American hip hop recording artist, dancer, record producer, entrepreneur, and actor. He had his greatest commercial success and popularity from the late 1980s until the late 1990s. Remembered for his rapid rise to fame, Hammer is known for hit records (such as “U Can’t Touch This” and “2 Legit 2 Quit”), flashy dance movements, choreography and eponymous Hammer pants.

A multi-award winner, M.C. Hammer is considered a “forefather/pioneer” and innovator of pop rap (incorporating elements of freestyle music), and is the first hip hop artist to achieve diamond status for an album. Hammer was later considered a sellout due in part to overexposure as an entertainer (having live instrumentation/bands, choreographed dance routines and an impact on popular culture being regularly referenced on television and in music) and as a result of being too “commercial” when rap was “hardcore” at one point, then his image later becoming increasingly “gritty” to once again adapt to the ever-changing landscape of rap. Regardless, BET ranked Hammer as the #7 “Best Dancer Of All Time”. Vibe’s “The Best Rapper Ever Tournament” declared him the 17th favorite of all-time during the first round.

Burrell became a preacher during the late 1990s with a Christian ministry program on TBN called M.C. Hammer and Friends. Additionally, he starred in a Saturday morning cartoon called Hammerman in 1991 and was executive producer of his own reality show called Hammertime which aired on the A&E Network during the summer of 2009. Hammer was also a television show host and dance judge on Dance Fever in 2003, was co-creator of a dance website called DanceJam.com, and is a record label CEO while still performing concerts at music venues and assisting with other social media, ministry and outreach functions. Prior to becoming ordained, Hammer signed with Suge Knight’s Death Row Records by 1995.

Throughout his career, Hammer has managed his own recording business. As a result, he has created and produced his own acts including Oaktown’s 3.5.7, Special Generation, Analise, DRS, B Angie B, and Wee Wee. A part of additional record labels, he has associated/collaborated/recorded with VMF, Tupac Shakur, Teddy Riley, Felton Pilate, Tha Dogg Pound, The Whole 9, The Hines Brother (Andra Hines & Dunkin Hines), Deion Sanders, Big Daddy Kane, BeBe & CeCe Winans and Jon Gibson. In 1992, Doug E. Fresh was signed to M.C. Hammer’s Bust It Records label.

Stanley Kirk Burrell was born on March 30, 1962 in Oakland, California. His father was a professional poker player and gambling casino manager (at Oaks Card Club’s cardroom), as well as warehouse supervisor. He grew up poor with his mother (a secretary) and eight siblings in a small apartment in East Oakland. He recalled that six children were crammed into a three-bedroom housing project apartment. The Burrells would also frequent thoroughbred horse races, eventually becoming owners and winners of several graded stakes.

In the Oakland Coliseum parking lot the young Burrell would sell stray baseballs and dance accompanied by a beatboxer. Oakland A’s team owner Charles O. Finley saw the 11-year-old doing splits and hired him as a clubhouse assistant and batboy as a result of his energy and flair. Burrell served as a “batboy” with the team from 1973 to 1980. In 2010, Hammer discussed his lifelong involvement with sports athletes on ESPN’s First Take as well as explained that his brother Louis Burrell Jr. (who would later become Hammer’s business manager) was actually the batboy while his job was to take calls and do “play-by-plays” for the A’s absentee owner during every summer game. The colorful Finley, who lived in Chicago, used the child as his “eyes and ears.” Reggie Jackson, in describing Burrell’s role for Finley, took credit for his nickname:

A multi-award winner, M.C. Hammer is considered a “forefather/pioneer” and innovator of pop rap (incorporating elements of freestyle music), and is the first hip hop artist to achieve diamond status for an album. Hammer was later considered a sellout due in part to overexposure as an entertainer (having live instrumentation/bands, choreographed dance routines and an impact on popular culture being regularly referenced on television and in music)and as a result of being too “commercial” when rap was “hardcore” at one point, then his image later becoming increasingly “gritty” to once again adapt to the ever-changing landscape of rap ] Regardless, BET ranked Hammer as the #7 “Best Dancer Of All Time”. Vibe ‘s “The Best Rapper Ever Tournament” declared him the 17th favorite of all-time during the first round.

Throughout his career, Hammer has managed his own recording business. As a result, he has created and produced his own acts including Oaktown’s 3.5.7, Common Unity, Special Generation, Analise, One Cause One Effect, Teabag, Dom Kimberley, Geeman, DRS, Pleasure Ellis, B Angie B, Stooge Playaz, Ho Frat Hoo! and Wee Wee, among others. A part of additional record labels, he has associated/collaborated/recorded with VMF, Tupac Shakur, Teddy Riley, Felton Pilate, Tha Dogg Pound, The Whole 9, Deion Sanders, Big Daddy Kane, BeBe & CeCe Winans and Jon Gibson, as well as others. In 1992, Doug E. Fresh was signed to M.C. Hammer’s Bust It Records label. In late 2012, Hammer appeared with Psy at the 40th American Music Awards and during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest performing a mashup of “Gangnam Style” and “2 Legit 2 Quit” together which was released on iTunes.

Stanley Kirk Burrell was born in Oakland, California on March 30, 1962, a son of a professional poker player and gambling casino manager (at Oaks Card Club’s cardroom), as well as warehouse supervisor. He grew up poor with his mother (a secretary) and eight siblings in a small apartment in East Oakland. The future rapper recalled that six children were crammed into a three-bedroom housing project apartment. The Burrells would also frequent thoroughbred horse races, eventually becoming owners and winners of several prestigious graded stakes.

Burrell served as a “batboy” with the team from 1973 to 1980. In 2010, Hammer discussed his lifelong involvement with sports athletes on ESPN’s First Take as well as explained that his brother Louis Burrell Jr. (who would later become Hammer’s business manager) was actually the batboy while his job was to take calls and do “play-by-plays” for the A’s absentee owner during every summer game. The colorful Finley, who lived in Chicago, used the child as his “eyes and ears.” Reggie Jackson, in describing Burrell’s role for Finley, took credit for his nickname:

Hell, our chief executive, the guy that ran our team, uh, that communicated [with] Charlie Finley, the top man there, was a 13-year old kid. I nicknamed him “Hammer,” because he looked like Hank Aaron [whose nickname was “The Hammer”].

Widely considered the first “mainstream” rapper, Hammer continues to entertain while sharing his legacy with other rappers (as cited on BET.com). Hammer became a fixture of the television airwaves and the big screen, with his music being used in many popular shows, movies and commercials still to this day. He also established a children’s foundation, which first started in Hammer’s own community, called Help The Children (HTC was named after and based on his song by the same name which included a music video with a storyline from his film Please Hammer, Don’t Hurt ‘Em: The Movie).

Hammer has also influenced the music industry as well as pop culture catchphrases and slang. Hammer’s impression on the music industry appeared almost instantaneous, as Digital Underground’s rap “The Humpty Dance,” which was released when Hammer was still early in his career, included the lyrics “People say ya look like M.C. Hammer on crack, Humpty!”, boasting about Hammer’s showmanship versus Humpty Hump (Shock G)’s inability to match it in dance.

Some critics complained of a lack of originality in Hammer’s early productions. Entertainment Weekly described “U Can’t Touch This” as ‘shamelessly copying its propulsive riff from Rick James (“Super Freak”). Hammer admits, “When I look at Puffy with a choir, I say, ‘Sure that’s a take-off of what I do.”

During his early career (80s and early 90s), Hammer would tour, perform and record with his hype man 2 Bigg MC or Too Big (releasing a song in which he claimed “He’s the King of the Hype”). This duo introduced the “shiny suit” (and popularized Hammer pants) to mainstream America, as seen in videos such as “(Hammer Hammer) They Put Me In A Mix”, in which Hammer also claimed Too Big was the “King of Hype”, who was in an unspoken competition with Flavor Flav (hype man for Public Enemy) during the height of their careers.

Hammer appeared in major marketing campaigns for companies such as Pepsi, KFC, Toshiba and Taco Bell to the point that he was criticized as a “sellout”. Hammer also did commercials for British Knights during the height of his career. The shoe company signed him to a $138 million deal.

In 1994, British TV presenter Mark Lamarr interrupted Hammer repeatedly with Hammer’s catch phrase (“Stop! Hammer Time!”) in an interview filmed for The Word, which he took in good humour. He claimed Hammer was a “living legend”. It was also within this interview that Hammer explained the truth about his relationship with “gangsta rap” and that he was merely changing with the times, not holding onto his old image nor becoming a “hardcore gangsta”. By some accounts, this change contributed to his decline in popularity.

In 2006, M.C. Hammer’s music catalog (approximately 40,000 songs) was sold to the music company Evergreen/BMG for nearly $3 million. Evergreen explained that the collection was “some of the best-selling and most popular rap songs of all time.” Speaking for Evergreen Copyrights, David Schulhof stated the songs “will emerge as a perfect fit for licensing in movies, television shows, and corporate advertising.” According to VH1, “Hammer was on the money. Hit singles and videos like “U Can’t Touch This” and “Too Legit To Quit” created a template of lavish performance values that many rap artists still follow today.”

In March 2009, Ellen DeGeneres made plans for Hammer to be on her show (The Ellen DeGeneres Show) after he contacted her via Twitter.

Hammer continues to give media interviews, such as being a guest on Chelsea Lately (June 16, 2009), where he discussed his relationship with Vanilla Ice, his stint on The Surreal Life, his show Hammertime, his family, his mansion, about him being in shape, his positive financial status and other “colorful topics” (subliminal jokes) regarding his baggy pants.

In 2010, Rick Ross released “MC Hammer” from the Teflon Don album which samples Hammer’s “2 Legit 2 Quit”.

To celebrate Hammer’s 50th birthday, San Francisco game maker Zynga offered up some recent player’s Draw Something drawings from his fans. Other sources/services offered “props” on behalf of his special occasion and to show appreciation for his memorable persona/gimmicks used during the peak of his career.

In 2012, Slaughterhouse released a single called “Hammer Dance”, along with a video. “Hammer Dance” was the lead single from the Welcome to: Our House album.

During the 2013 Oakland Athletics season, the “2 Legit 2 Quit” music video played on the Diamond Vision in between innings, usually during the middle of the 8th inning. The video featured prominent players from the San Francisco Bay Area’s sports championships, such as former A’s players Jose Canseco and hall of fame inductee Rickey Henderson.

In 1984, Burrell began attending Bible studies, joined a street ministry, and formed a gospel rap group known as the Holy Ghost Boys featuring Jon Gibson. In 1986, Burrell, along with Tramaine Hawkins, performed with Gibson’s band doing several concerts at various venues such as the Beverly Theatre in Beverly Hills and recording several rap songs. They collaborated on Gibson’s 1988 album (Change of Heart) for the gospel rap, “This Wall”, prior to M.C. Hammer’s mainstream success. This was contemporary Christian Music’s first rap hit ever. Burrell also produced “Son of the King” at that time, releasing it on his debut album.

Raised Pentecostal, Hammer strayed from his faith during his success, before returning to ministry. His awareness of this can be found in a film he wrote and starred in called Please Hammer, Don’t Hurt ‘Em: The Movie (1990), in which he also plays the charismatic preacher character named “Reverend Pressure”. Nonetheless, as a tribute to his faith, Hammer vowed/promised to dedicate at least one song on each album to God.

Hammer later reaffirmed his beliefs in October 1997, and began a television ministry called M.C. Hammer and Friends on the Trinity Broadcasting Network, as well as appearing on Praise the Lord programs where he went public about his devotion to ministry as an ordained minister Hammer officiated at the celebrity weddings of actor Corey Feldman and Susie Sprague on October 30, 2002 (as seen on VH1’s The Surreal Life), and also at Mötley Crüe’s Vince Neil and Lia Gerardini’s wedding in January 2005.

During an interview on TBN (between 1997 and 1998), Hammer claimed he adopted the “M.C.” back into his name which now stood for ‘Man of Christ’. Hammer continued to preach while still making music, running a social media business and television show, and devotes time to prison and youth ministries.

From 2009 to 2010, Hammer joined Jaeson Ma at a crusade in Asia. Minister and mentor to Ma for more than a decade, Hammer assisted and co-starred in his documentary film 1040, which explores the spread of Christianity throughout Asia.

At the 40th American Music Awards in November 2012, Hammer danced to a mashup of “Gangnam Style” and “2 Legit 2 Quit” along with South Korean pop star Psy, both wearing his signature Hammer pants. The collaboration was released on iTunes. The performance idea with Hammer came from Psy’s management. They both performed it together again on December 31, 2012 during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.

Hammer received the George and Ira Gershwin Award for Lifetime Musical Achievement (not to be mistaken for the Gershwin Prize), presented during the UCLA Spring Sing in Pauley Pavilion on May 17, 2013.

He is currently about to embark on a tour of the US.