In life, evolution is inevitable. The caterpillar transforms into the butterfly, the cub becomes a lion and the boy grows to be a man.
On April 7th there was a rebirth by the way of Evrythng Cost, formerly known as Mista Raja.
Evrythng Cost is a Bronx born, Bronx bred Writer, producer, A & R, actor and music artist who has worked with the likes of the great Legend Barry White to arguably one of this generations most musical and business geniuses Sean “Diddy” Combs.
Evrythng Cost is not a new guy on the scene by no means, what’s new is his approach to hip hop and to the world itself. Cost has compiled an eight song Ep titled “Free Lunch”. When asked about the title Evrythng Cost stated “Its free food for thought.” WOW. With a title and meaning such as that, it made me eager to listen to what I came to address now as a musical motion picture..
Free lunch starts off with a Strong boom bap driven track titled King. This track actually sets the tone for the entire project. With a light sample of Run Dmc’s and Pete Rock and CL Smooth “Down with the King” this track immediately shows Evrythng Cost’ ability to not only step out the box of “regular” rap or hip hop but to shatter it. King is a song that can be used as motivation and inspiration. King talks to the person who has been kicked, down and out or filled with doubt, it tells the listener, King is who you are through the trials and tribulations the King of all Kings has a greater plan for you.
As Everything Cost takes the listener on a lyrical journey it is clear of his destination. He takes you to a place of hope a place full of good energy. More importantly, he arrives at a place and delivers you to a place of great music. This Ep Free Lunch delivers the punch of thought provoking content accompanied by subtle samples and sharp and tight live musicical arrangements.
Songs such as shake it off, Green Light and one of my favorites Living the Light featuring the Talented daughter of the late Great Isaac Hayes, Heather Hayes who spices up the track with her harmonious voice takes this monster of a record to whole other level. Living the Light is one of the tracks that should be placed on popular radio stations rotation’s list.
Cost doesn’t forget even in a world where he may want more love and kindness between all of us with less hatred and grief, there will always be that yearning and motivation to be in a better place financially. He addresses that issue with the uptempo bounce record Dat Bag. As the ep comes to a close Evrythng Cost leaves you with a track titled Can’t Turn Back. This was a great way to end the project, what I would call the sandwich approach, start heavy with one piece of bread, (KING) put the ingredients in the middle (5 songs) and end heavy second piece of bread(Can’t Turn Back). Free Lunch, what a fulfilling meal.
As the listener comes to the end of this musical motion picture, “FREE LUNCH” I believe they will want to rewind it and replay it. One of the best things about this project is that it is neat and well arranged. I’m sure this comes from Evrything Cost tutelage from greats Diddy Combs and Pete Rock as well as him being a fan and loving not only hip hop but music as a whole.
When asked what he calls his music, he stated “Urban Inspiration”. I hope to hear more of Everything Cost in the near future, he is not what hip hop is missing but what the music game needs. I will await his full length album project titled The Harvest, but until then, FREE LUNCH will satisfy my appetite. I advise all to get there Free Lunch and eat early.
http://godspeedent.com/freelunchep
*There were no monies or bartering for my opinion of this project.
written by Sugarhill Sky. For all write ups event coverage and more contact beunstoppablemedia@gmail.com
subject: writer4hire