In August, Ben Bacardi teamed up with fellow artist Kyle Bethal to deliver their latest collaboration, “We Out There, We Out Here.” The track was recorded during an in-studio session that showcased the natural chemistry between the two artists. Their collaborative energy translated seamlessly into the music, resulting in a record that feels confident, driven, and rooted in real-time experiences.
The creative process extended beyond the studio, as the artists focused on bringing the song’s spirit to life visually. Promotional footage was filmed at several locations that reflect the record’s authenticity and movement. One of the primary backdrops was a local burger spot, where scenes were shot in front of the establishment. The setting added a grounded, street-level aesthetic that aligns with the track’s everyday repeatability.
Additional visuals were captured at a basketball tournament, introducing a fast-paced and competitive atmosphere. The tournament setting emphasized themes of hustle, focus, and teamwork, reinforcing the song’s message of staying active and present in the moment. The energy of the crowd and the intensity of the game helped elevate the overall visual tone.
To complete the visual narrative, the team included car shots featuring Ben Bacardi’s vehicle, adding a personal and stylish layer to the content. These moments provided balance, blending lifestyle imagery with movement and individuality. Together, the locations create a cohesive visual package that supports the record’s message and highlights the creative synergy between Ben Bacardi and Kyle Bethal on “We Out There, We Out Here.”